A New Modality Emerges Native Advertising - 984 Words

Using new digital technologies constantly transform how current society operates in different spheres; consumer habits are one of the most influenced by these technological innovations, so digital marketing is popular day by day. Consumers of various products and services, in any productive sector, interact differently with brands since they use the web to communication, as they seek practical and effective solutions to their needs and problems; Base their choice on the information they get on websites, on the opinions of other consumers and the experience they offer them when consuming their products or services. As with sales, the less obvious you perceive the intention to sell, the more likely you must close a sale. This means that†¦show more content†¦Native ads opened. It is also online advertising that, thanks to certain programs, is published in diverse platforms that share identical themes. On the other hand, there are seven types of Native ads, according to the Native Advertising Playbook guide published by the IAB of the United States. 1) Native ads embedded in editorial content. Within this category there are other subcategories: A) Content created jointly, between the advertiser brand and the editorial team of the platform; His metric is calculated based on the interactions he has as well as his notoriety. B) Sponsored links. These are the links that are made within the body of a text, which when positioned in them and give click lead to the websites of the brands. In this case, its ranges are calculated by the CTR. C) Ad integrated with the content of the website. It mimics in appearance with the editorial content of the platform giving to the internaut the possibility of interacting with him, and it appears like a related post; but in fact, it leads to the web page of a company. Its metric is calculated based on the interactions and notoriety of the advertisement as in the first case. 2) SEM. Native ads in searches. This type of advertising appears when a user queries any specific topic in any of the existing searchShow MoreRelatedLinguistic Features of Language6234 Words   |  25 Pagesof pronunciation, emphasis pattern and intonation characteristic of the speech of a particular person, group, or locality) identifies one as belonging to a particular region (e.g., Southern accent), social class (e.g., Cockney) or whether one is a native speaker or a foreigner (e.g., to speak with an accent) (9.3). The the three types of speech modulation (generally also called intonation) are important sources of stylistic variation: 4.1.1 Temporal Modulation. As to the temporal modulation, of significantRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesChristian. [Essais sur la signification au cinà ©ma. English] Film language: a semiotics of the cinema / Christian Metz: translated by Michael Taylor. p. cm. Translation of: Essais sur la signification au cinà ©ma, tome 1. Reprint. Originally published: New York: Oxford University Press, 1974. Includes bibliographical references. ISBN 0-226-52130-3 (pbk.) 1. Motion pictures—Semiotics. 2. Motion pictures— Philosophy. I. Title. PN1995.M4513 1991 791.43 014—dc20 90-46965 C1P The French edition of ChristianRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagespublication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. 111 MANGGEN ISBN: 0−390−58539−4 Management Contents Feigenbaum−Feigenbaum †¢ The Power of Management Capital 1. New Management for Business Growth in a Demanding Economy 1 1 Text Jones−George †¢ Contemporary Management, Fourth Edition I. Management 17 17 2. The Evolution of Management Thought Hughes−Ginnett−Curphy †¢ Leadership, Fifth Edition I. LeadershipRead MoreCloud Computing Security67046 Words   |  269 PagesComputing.† As cloud computing begins to mature, managing the opportunities and security challenges becomes crucial to business development. We humbly hope to provide you with both guidance and inspiration to support your business needs while managing new risks. The Cloud Security Alliance has delivered actionable, best practices based on previous versions of this guidance. As we continue to deliver tools to enable businesses to transition to cloud services while mitigating risk, this guidance will act